Fitness trainer Bruce Krahn has threatened to sue Contra Health Scam because it published a review earlier this year calling his weight loss product Lean Belly Breakthrough a scam. This article is my response to the threat, and I want everyone who reads this to decide for him/herself who is in the wrong and who is in the right here.
Back in June 14, Lean Belly Breakthrough was reported to Contra Health Scam by a reader. This reader complained that he was constantly getting spam emails about the product and so wanted to know my opinion. So I checked Bruce’s product and unfortunately, it met my scam criteria. This resulted in a review a week later calling Lean Breakthrough a scam.
Why Lean Belly Breakthrough Was Initially Called A Scam
- Bruce said his program was handed to his father-in-law by one ‘Dr. Heinrick.’ My investigation however, revealed that ‘Dr Heinrick’ does NOT exist. (In his defense, Bruce explained that the doctor exists, but ‘Dr Heinrick’ is just a pseudonym. However, he failed to disclose this on his website.)
- As at the time of writing the review, a ‘Doctor Certified’ logo bearing the stolen identity of Dr Suneil Kumar was floating on Lean Belly Breakthrough’s website, endorsing the program. This Doctor Certified service has since been exposed as a fraud by Clickbank.
- Lean Belly Breakthrough’s testimonials were all recycled from Bruce’s personal website and his other program Trouble Spot Nutrition. Although they are not stolen or stock photos, I called them untrustworthy and fake because he used different names on them. It also caused confusion, as I did not know which of Bruce’s programs the people in the photos used to achieve their results.
- Bruce mentioned that the cause of weight gain and belly fat was an ‘internal irritation.’ He kept on using the phrases ‘deadly irritation,’ ‘invisible irritation’ and ‘hidden irritation’ to further buttress his point. I did not understand what he meant by all that, since I know that the main causes of central obesity are bad lifestyle habits, hormonal imbalance and chronic inflammation ( it turns out that the ‘internal irritation’ is actually chronic inflammation). Hence I concluded that Lean Belly Breakthrough is based on nonsense.
Bruce Krahn Defends Lean Belly Breakthrough
Two months after publishing this review, Bruce Krahn contacted Contra Health Scam and defended his product. I saw reason with him and removed Lean Belly Breakthrough from my Blacklist. I then published a supportive follow-up article containing his defense. In that article I advised him to correct all the mistakes pointed out by the first review. I then placed his website under probation pending the time he corrects the mistakes and I get positive feedback from people who use his product.
Bruce Threatens Contra Health Scam With Lawsuit
10 days on, Bruce is yet to correct most of the mistakes that led to the scam verdict. Then on Friday, I received this email from him:
Unfortunately I have to follow up with you on this matter. Over the past few days I have received several emails from people citing your original article calling me a “scam”. Because of this wording, your post about me is having a negative impact on my business and professional image that I have worked hard to establish over the past 20 years as a fitness professional.
My publisher has also reached out to me with concern and this review will impact my ability to secure the publishing contract I have been working on securing for my next print book.
As such I request that you remove the review entirely. You now know that I am not some disreputable scam artist who is just out to dupe the public so this should not be an issue.
Kindly let me know when this can be done. Unfortunately due to the damaging nature of your original article I will have no other choice but to take legal action if this can’t be done in timely fashion.
Now let me be clear. I don’t have any problem with Bruce’s request to take down the first review. I’m also not out here to ruin the career of legit fitness professionals like Bruce. But I take serious issue to the fact that he is threatening me with a lawsuit if I don’t grant his request.
Fact is, what is happening to him now is his own fault. Had it been that he did not follow the crowd (the way of scammers) in advertising his product, he wouldn’t have found himself in this situation. Heck, he may have even ended up on Contra Health Scam’s Whitelist because I believe that people like him deserve it.
How Contra Health Scam Assesses Health Products
Every reader of Contra Health Scam knows that I assess the outside of a product (its presentation to potential buyers) before going deeper into the product itself. This is very important because the way a product is presented tells a great deal on how trustworthy the owner of that product is. If all I find in the product presentation are lies, half-truths and deceit, then I won’t recommend that product to my readers since I can’t trust that product owner. I put the ‘scam’ label on that product in order to protect my readers to the maximum. After all, it is the sworn duty of a doctor to protect his patients no matter what.
On the other hand, if I find honesty, straightforwardness and truthfulness in a product’s presentation, then I’ll have a reason to trust the owner and go deeper into the product. I also will have the confidence to recommend it to my readers.
Bruce Krahn’s Case
In Bruce’s case, his presentation was full of half-truths and deceit, rendering his product untrustworthy. Lean Belly Breakthrough earned the ‘scam’ label because his mistakes reached the scam level. During our email conversation prior to writing the follow-up article, I warned Bruce that his product will not be taken seriously if he does not correct his mistakes. I advised him to do the following:
- Put ‘Dr Heinrick’s real, verifiable name on the product. If he can’t do that for privacy reasons, then add a disclaimer stating that Dr Heinrick is a pseudonym.
- While describing your product, be brief and go straight to the point. No long stories.
- Be honest with your pricing and testimonials. Also disclose that the names on the testimonials have been changed for privacy reasons.
- Allow people complete control of the YouTube-hosted video. Don’t just give them the pause/play option.
- Don’t use pop-ups to prevent people from leaving your website.
- Replace ‘irritation’ with ‘chronic inflammation’ since chronic inflammation is not a secret that should be hidden in an advertisement.
So far, Bruce has only corrected the pop-ups issue. Every other thing is the same.
As a result, he keeps on getting negative feedback from people concerning his product. He now blames my negative review – which is based on findings from his own website – for the negative feedback, and feels that I’m ruining his business and reputation. For that reason, he wants me to take down the review or else he will sue.
Will Contra Health Scam Take Down Lean Belly Breakthrough Scam Review?
Legally speaking, I have every right to retain the original review of Lean Belly Breakthrough until Bruce makes the necessary changes to his website. The review is based on facts taken from his own website so they are not false claims. Also, I did not question his qualifications, but called him a person with ‘irrefutable authority in the fitness industry.’
Again, suing me or Contra Health Scam is a bad idea. It will cost him a lot of money and in the end, I’m sure he will lose. Also, I don’t live or have assets/interests in North America so he will find it very hard to enforce any court ruling on me. Bottom line: Even if he wins in court, it will still be a waste of time and money on his own end.
However, I’m a man of peace. I have already given him my word that I’ll take the review down and that’s exactly what I’ll do. But the review will NOT be deleted and will be restored if I get a lot of feedback that his product does NOT work and that he has still not made the corrections enumerated in this article. So I encourage you to try Lean Belly Breakthrough and post your feedback in the comments section or via the Contact page.
Website under Probation: LeanBellyBreakthrough.com